The Art Of The Box 🌎

"Celebrating a more innocent time when purchasing decisions were often influenced by the quality of a game's cover, The Art Of The Box shines a long-overdue light on the talents of legends such as Bob Wakelin, Tom DuBois and Susumu Matsushita, and is a must-have for any self-respecting retro gamer" 9/10, Nintendo Life Before the days of brand awareness campaigns and digital marketing, a game’s only source of advertising was often limited to the box artwork you’d see on high street shelves. With early game graphics offering little visual interest, it fell to the packaging to conjure up engaging images of deep space battles, medieval knights and wizards, explosive military operations, and monstrous alien creatures. And every cover had to be hand-crafted by an artist using traditional media – often with a short deadline and the vaguest of briefs. The Art Of The Box features 26 biographies of those artists who, at some point in their careers, found themselves illustrating video game packaging, including Bob Wakelin, Steve Hendricks, Ken Macklin, Tom DuBois, Steinar Lund, Marc Ericksen, Julie Bell and Susumu Matsushita among many others. With information drawn from live interviews wherever possible, we discuss their beginnings as an artist, their inspirations and influences, the games they illustrated, and where their artistic careers have taken them.